Tag: Woolworths

Episode 10: On the grocery shelf and failed. Twice. What to do.

Why do some products fail even once they have landed on the shelf and gone through the buyer selection process? And what commercial targets do you need to hit for the majors to keep your product on their shelves? So many major grocery chains are simply not suitable for speciality food and drink brands and it’s a mistake for brand owners to waste their time trying. Learn why.

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