Tag: wholesale

Episode 35: Digitising your wholesale strategy.

Episode 35: Digitising your wholesale strategy.

by | Oct 6, 2022 | | 0

Digitising your wholesale strategy is a relatively inexpensive go-to market strategy for foodpreneurs. Digital platforms, like TradeSquare and Faire Wholesale, have been established to meet that need. Once you have your digital strategy done, landing more wholesale accounts and getting more product in more consumers’ hands becomes much easier. Listen to this episode to learn how to digitise your wholesale offer, what retailers on digital wholesale platforms are looking for, and what the typical mistakes made by foodpreneurs are when trying to get their head in the digital game.

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Episode 32: Walking the trade show floor with a wholesale buyer to close a sale.

Episode 32: Walking the trade show floor with a wholesale buyer to close a sale.

by | Sep 15, 2022 | | 0

Trade shows are not just for developing new opportunities. Buyers and producers alike know they’ll be sold to at a show, so it’s your opportunity to take advantage of that and close more deals whilst you’re there. But you need to be prescriptive in your planning. In this episode you’ll learn my four-part trade show sales strategy. Like most of my methods, it’s about the systems you create, because systems help you scale.

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Episode 29: Getting ranged and how to be good different.

Episode 29: Getting ranged and how to be good different.

by | Aug 25, 2022 | | 0

Imagine buyers contacting you rather than you them? It happens. How can you make that happen for your brand? In this podcast episode I give you my six-pillar framework to help you develop new products and write a compelling sales pitch so you land more accounts; get more product into more consumers’ hands; and put more money in your pocket for every food and drink product your sell. You’ll also be inspired by the brands I mention that are good different who are getting buyer call backs – they’ll energise you as you scale your brand.

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Episode 28: Moving from DTC to wholesale. The scale story of a keto cereal brand.

Episode 28: Moving from DTC to wholesale. The scale story of a keto cereal brand.

by | Aug 17, 2022 | | 0

How do you make the transition from DTC to finding retail buyers to pitch to? What steps do you need to take in order to successfully go from selling DTC to wholesale? How can you make the most of category growth? What do you prepare for a pitch to a retail buyer? How could you present your offer differently and get cut-through with prospective retail buyers? Do you know what incremental revenue is and how that could be your best bet to land more wholesale opportunities? These and other sales questions will be answered in my coaching session with Veronica Blue, founder Phenomenal Foods Co, Creamy Keto Hot Cereal®.

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