Tag: wholesale accounts

Episode 52: Anniversary Edition: Why Foodpreneurs Don’t Make Money

Making money creating and selling food and drink products is hard; with more than 70% of packaged food and drink brand owners not taking home a wage because there is no profit left over to pay themselves. But there are mistakes you can avoid, and things you can focus on to improve your chance of succeeding in the industry.

In this updated episode, I give you the top five reasons why foodpreneurs don’t make money. You’ll learn what you need to know today, with global market issues and increased competition, and limited shelf space, to land more accounts; make more sales; and put more money in your pocket for every food and drink product you sell. This was our most popular episode of 2022, and for good reason. Listen now to find out what to do to put more money in your pocket!

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Episode 51: How 2 Foodpreneurs Created a Successful Business Selling a Largely Unknown Ingredient

Having a business partner in the food industry has many pros: another set of hands to help with production, someone to bounce ideas off and someone to laugh and cry with during the guaranteed highs and lows that come with being a foodpreneur.

This week on Foodpreneur with Chelsea Ford podcast, I talk to friends, and business partners Cathy Owen and Jenny Daniher of Garlicious Grown. We chat about how they created a thriving business built on an ingredient hardly anyone knew existed, selling to a mainly male-dominant demographic; as well as creating and maintaining a transparent, healthy working relationship, and having a few laughs along the way.

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Episode 50: How Foodpreneurs Can Increase DTC Sales through Digital Marketing

For foodpreneurs who sell products online directly to consumers, getting customers to their websites is essential. If people aren’t landing on your website, they can’t buy your products. Last year there were more than 8.5 billion searches a day on Google; and while only a small fraction of that would be related to packaged food and drink products, as a foodpreneur who sells online, you need to get your products in front of those people.

For this episode of Foodpreneur with Chelsea Ford podcast, I chat with Andy Janaitis, ecommerce expert and founder of digital marketing agency PPC Pitbulls, about all things ecommerce. Listen now to find out how foodpreneurs can leverage online marketing to increase direct to consumer sales.

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Episode 49: How to get Noticed by Retail Buyers and Land More Accounts.

Standing out from the crowd when it comes to getting your product on shelves can be a struggle for many foodpreneurs. With more new food and drink products being produced than shelf space, it’s a competitive world out there for F&B businesses.

This week on the podcast I chat to Nicky Jackson, founder of RangeMe – a platform that connects retailers and suppliers, about what foodpreneurs need to be doing to differentiate themselves in a crowded marketplace to get noticed by buyers. Listen to episode 49 if you want to know how to land on (and get off of) more shelves by highlighting your point of difference.

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Episode 32: Walking the trade show floor with a wholesale buyer to close a sale.

Trade shows are not just for developing new opportunities. Buyers and producers alike know they’ll be sold to at a show, so it’s your opportunity to take advantage of that and close more deals whilst you’re there. But you need to be prescriptive in your planning. In this episode you’ll learn my four-part trade show sales strategy. Like most of my methods, it’s about the systems you create, because systems help you scale.

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Episode 22: Four reasons why you might be struggling to make money right now.

In the past 27 months many consumers have discovered new small-batch food and drink products. Which is great. And many foodpreneurs have found new consumers. Also great. But, despite this new push and pull opportunities, many foodpreneurs have found it hard to make money and tough to stay in business. Listen to this episode for the four reasons why foodpreneurs are struggling to make money right now.

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Episode 21: Leveraging your Q2 results for higher sales in Q3.

Getting your product into more consumers’ hands and putting more money in your pocket is hard when costs are rising and we are faced with significant supply chain interruptions right now. In this episode, I give you formulas for overcoming those challenges, ensuring you are making margin on every food and drink product you sell, and landing more accounts profitably in quarter 3.

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