Tag: Whole Foods

Episode 36: How Doughlicious founder, Kathryn Bricken, wins retail accounts.

Doughlicious products caught the eye of Whole Foods Market early and now a few years in, Kathryn Bricken the Doughlicious founder, has won listings in all the major UK retailers, including Planet Organic, Ocado, Marks and Spencer, Tesco and Costco. It’s been an impressive trajectory. In this episode you’ll hear Kathryn and I chat about scaling a chilled and ready-to-eat product and all the regulatory requirements that entails, and key aspects of scaling, such as whether it’s better to use a co-manufacturer or produce in-house and how to pitch to investors to raise money critical to continue to scale. Don’t miss this one!

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Episode 10: On the grocery shelf and failed. Twice. What to do.

Why do some products fail even once they have landed on the shelf and gone through the buyer selection process? And what commercial targets do you need to hit for the majors to keep your product on their shelves? So many major grocery chains are simply not suitable for speciality food and drink brands and it’s a mistake for brand owners to waste their time trying. Learn why.

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