Episode 37: Creating a memorable brand to get your product off the shelf.
Many foodpreneurs spend a lot of time and energy creating fantastic products that taste amazing but overlook the creation of a brand personality; and in retail, you’ve got to create a brand! In this episode I chat with branding expert David Thomson about how branding can have a huge effect on opening doors to major retailers, as well as getting your products into people’s hands, leading to more sales. If you want to stand out from your competitors on the shelves, or you’re struggling to come up with a brand personality (or never thought about one!), want you’ll want to listen to this week’s episode.Read More