Episode 38: Market research: what do shoppers really think of your brand?
Have you had that experience when you think a ‘brand’ is made just for you? It’s your thing. You couldn’t have created it better yourself. Getting into the minds of your consumers is what you want for your food and drink product, so they pick it up and put it in their basket. In this episode I chat to market researcher and shopper stalker Tessa Stuart about how to more easily connect your brand with your consumers, and get your product noticed by retail buyers, even when you don’t have a huge marketing budget. If you want your product launch or product pivot to hit all the right notes as soon as it hits the shelves, you’ll want to listen to this week’s episode.Read More