Tag: starting out

Episode 32: Walking the trade show floor with a wholesale buyer to close a sale.

Trade shows are not just for developing new opportunities. Buyers and producers alike know they’ll be sold to at a show, so it’s your opportunity to take advantage of that and close more deals whilst you’re there. But you need to be prescriptive in your planning. In this episode you’ll learn my four-part trade show sales strategy. Like most of my methods, it’s about the systems you create, because systems help you scale.

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WHAT’S COOKING WITH MARTINE AH HENG, FOUNDER THE BAKERY LAB , A TEFF FLOUR SPECIALIST

In our latest ‘What’s Cooking’, we hear from Martine Ah Heng, founder and Pastry Chef of  The Bakery Lab.  Martine produces Teff Flour Crackers that are sourced from local ingredients, vegan and sustainable. They are hand made from Australian Native Teff flour.  Since joining Members’ Club and working with Chelsea, we’ve watched Martine gain clarity and take her ideas to market. 

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WHAT’S COOKING WITH MINERVA JIMENEZ, FOUNDER MINJUMS SWEET HEALTHY SPREAD

In our latest ‘What’s Cooking’, we hear from Minerva Jimenez , the woman behind the unique and naturally delicious sweet spread brand, Minjums Foods. Minjums is currently sold at farmers markets and Minerva says it makes her happy when she sees people smile when they try it. Recently pitching to a foodtech incubator, Minerva is driven to build her business quickly and recently graduated from Chelsea’s Foodpreneurs Success Formula™ online program.

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WHAT’S COOKING WITH LEONIE HARCOURT-HORSFIELD, DIABETES MEALS ONLINE

In our latest ‘What’s Cooking’, we hear from Leonie Horsfield, founder Diabetes Meals Online. Leonie juggles two businesses, one in print and marketing and the other, her lifelong love, meals for people living with diabetes. Leonie’s world has changed for the better recently and she lights up when talking about it and tells us how she is getting closer to spending more time in her food business.

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WHAT’S COOKING WITH HELEN TRICARICO, FOUNDER H.O.T.I. KOMBUCHA

In our latest ‘What’s Cooking’, we hear from Helen Tricarico, founder H.O.T.I. Kombucha. Helen is a real small business success story. She quit her day job and is now working full time in her handcrafted Kombucha business. Within the past 12 months, Helen’s business has grown from home delivery to a regular at markets to a co-manufacturing space, to being an integral part of her region’s biggest food festival, exposing her brand to over 10,000 people per day, to being included in local food tour stops and being stocked by the local wholefood outlet. Read on to be inspired.

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