Tag: Speciality Retail Buyer

Episode 44: Words of Advice from a Speciality Retail Buyer

Episode 44: Words of Advice from a Speciality Retail Buyer

by | Dec 7, 2022 | | 0

As the gatekeepers to getting your product onto their shelves, hearing straight from retail buyers is always so invaluable to foodpreneurs. Get them at a good time and you could have your product in their store(s), get them at a bad time and you could never hear from them again….

This week I chat to specialty retail buyer Tim Sykes about everything from the best ways to contact a buyer, to when you should contact them, and what you should bring with you if you land a meeting with one (plus much more!)

Listen to episode 44 if you want to get into the mind of a specialty retail buyer to find out what to do (and what not to do) to improve your chances of getting stocked.

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Episode 32: Walking the trade show floor with a wholesale buyer to close a sale.

Episode 32: Walking the trade show floor with a wholesale buyer to close a sale.

by | Sep 15, 2022 | | 0

Trade shows are not just for developing new opportunities. Buyers and producers alike know they’ll be sold to at a show, so it’s your opportunity to take advantage of that and close more deals whilst you’re there. But you need to be prescriptive in your planning. In this episode you’ll learn my four-part trade show sales strategy. Like most of my methods, it’s about the systems you create, because systems help you scale.

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Episode 29: Getting ranged and how to be good different.

Episode 29: Getting ranged and how to be good different.

by | Aug 25, 2022 | | 0

Imagine buyers contacting you rather than you them? It happens. How can you make that happen for your brand? In this podcast episode I give you my six-pillar framework to help you develop new products and write a compelling sales pitch so you land more accounts; get more product into more consumers’ hands; and put more money in your pocket for every food and drink product your sell. You’ll also be inspired by the brands I mention that are good different who are getting buyer call backs – they’ll energise you as you scale your brand.

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Episode 28: Moving from DTC to wholesale. The scale story of a keto cereal brand.

Episode 28: Moving from DTC to wholesale. The scale story of a keto cereal brand.

by | Aug 17, 2022 | | 0

How do you make the transition from DTC to finding retail buyers to pitch to? What steps do you need to take in order to successfully go from selling DTC to wholesale? How can you make the most of category growth? What do you prepare for a pitch to a retail buyer? How could you present your offer differently and get cut-through with prospective retail buyers? Do you know what incremental revenue is and how that could be your best bet to land more wholesale opportunities? These and other sales questions will be answered in my coaching session with Veronica Blue, founder Phenomenal Foods Co, Creamy Keto Hot Cereal®.

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Episode 27: Getting sales through a major retailer when you’ve got a lot of competition. Here’s how.

Episode 27: Getting sales through a major retailer when you’ve got a lot of competition. Here’s how.

by | Aug 10, 2022 | | 0

Price penetration strategy, what is that and what do you need to know? Who really is buying your products and why should you care? What should you do when a retailer wants you to develop a product; how do you deliver it on time? How do you work with a co-manufacturer and manage their MOQs? And how do you manage production, ingredient delivery and sales demand all at the same time without losing your mind? These and other powerful questions on selling a mass market product through grocery are revealed in my chat with Cian Dawson, co-founder Gym Bod, high protein, low sugar, ice cream.

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Episode 26: Straight talk from a speciality retail buyer. What to say in your pitch.

Episode 26: Straight talk from a speciality retail buyer. What to say in your pitch.

by | Aug 3, 2022 | | 1

How do you feel approaching a speciality retail buyer and pitching and closing the sale of your food and drink product? Not your favourite part of growing your entrepreneurial food and drink business? I got you. In this episode I talk to Christina Basile, owner operator of Panetta Mercato, a collection of five family run grocery stores sourcing high quality food and drink products for their customers. Listen to our chat and learn ways you can improve your success rate of landing more wholesale accounts and getting your product into more consumer baskets.

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