Tag: sales pitch

Episode 43: What to do When a Stockist Says ‘No’ or ‘No for Now’

Episode 43: What to do When a Stockist Says ‘No’ or ‘No for Now’

by | Nov 30, 2022 | | 0

Chances are if you’re a Foodpreneur trying to get your product onto more shelves, you’ve heard a ‘no’ from a stockist (or a ‘no for now’). In fact, majority of the time you will hear ‘no’, or a variation of it. It’s what you say and do before, during, and after the call, that makes all the difference.

In this week’s episode of The Foodpreneur with Chelsea Ford podcast I take one of our lovely Foodpreneurs Formula® members through how to approach sales calls and overcome objections from a stockist – particularly if you don’t enjoy ‘selling’, or cold-calling.

Listen to ep. 43 now if the idea of calling stockists makes you anxious and you want a sales call formula to double your sales.

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Episode 35: Digitising your wholesale strategy.

Episode 35: Digitising your wholesale strategy.

by | Oct 6, 2022 | | 0

Digitising your wholesale strategy is a relatively inexpensive go-to market strategy for foodpreneurs. Digital platforms, like TradeSquare and Faire Wholesale, have been established to meet that need. Once you have your digital strategy done, landing more wholesale accounts and getting more product in more consumers’ hands becomes much easier. Listen to this episode to learn how to digitise your wholesale offer, what retailers on digital wholesale platforms are looking for, and what the typical mistakes made by foodpreneurs are when trying to get their head in the digital game.

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Episode 34: Reviewing Q3 and sales tactics to increase velocity in Q4.

Episode 34: Reviewing Q3 and sales tactics to increase velocity in Q4.

by | Sep 29, 2022 | | 0

That’s a wrap quarter 3, thank you for the past twelve weeks, it’s now time for foodpreneurs to bring home their full year revenue in quarter 4. It’s this quarter that 75% of foodpreneurs make most of their revenue that carries them through the full year. If this is you, focus on making your money by doing two things really well; selling into new stockists (yes, it is not too late, October is the time in Q4 to be doing that), and increasing velocity in existing stockists. Listen to my quarterly wrap up episode to know what you need to review from Q3 and what you should be doing to make your money in Q4.

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Episode 32: Walking the trade show floor with a wholesale buyer to close a sale.

Episode 32: Walking the trade show floor with a wholesale buyer to close a sale.

by | Sep 15, 2022 | | 0

Trade shows are not just for developing new opportunities. Buyers and producers alike know they’ll be sold to at a show, so it’s your opportunity to take advantage of that and close more deals whilst you’re there. But you need to be prescriptive in your planning. In this episode you’ll learn my four-part trade show sales strategy. Like most of my methods, it’s about the systems you create, because systems help you scale.

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Episode 29: Getting ranged and how to be good different.

Episode 29: Getting ranged and how to be good different.

by | Aug 25, 2022 | | 0

Imagine buyers contacting you rather than you them? It happens. How can you make that happen for your brand? In this podcast episode I give you my six-pillar framework to help you develop new products and write a compelling sales pitch so you land more accounts; get more product into more consumers’ hands; and put more money in your pocket for every food and drink product your sell. You’ll also be inspired by the brands I mention that are good different who are getting buyer call backs – they’ll energise you as you scale your brand.

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Episode 28: Moving from DTC to wholesale. The scale story of a keto cereal brand.

Episode 28: Moving from DTC to wholesale. The scale story of a keto cereal brand.

by | Aug 17, 2022 | | 0

How do you make the transition from DTC to finding retail buyers to pitch to? What steps do you need to take in order to successfully go from selling DTC to wholesale? How can you make the most of category growth? What do you prepare for a pitch to a retail buyer? How could you present your offer differently and get cut-through with prospective retail buyers? Do you know what incremental revenue is and how that could be your best bet to land more wholesale opportunities? These and other sales questions will be answered in my coaching session with Veronica Blue, founder Phenomenal Foods Co, Creamy Keto Hot Cereal®.

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Episode 27: Getting sales through a major retailer when you’ve got a lot of competition. Here’s how.

Episode 27: Getting sales through a major retailer when you’ve got a lot of competition. Here’s how.

by | Aug 10, 2022 | | 0

Price penetration strategy, what is that and what do you need to know? Who really is buying your products and why should you care? What should you do when a retailer wants you to develop a product; how do you deliver it on time? How do you work with a co-manufacturer and manage their MOQs? And how do you manage production, ingredient delivery and sales demand all at the same time without losing your mind? These and other powerful questions on selling a mass market product through grocery are revealed in my chat with Cian Dawson, co-founder Gym Bod, high protein, low sugar, ice cream.

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Episode 26: Straight talk from a speciality retail buyer. What to say in your pitch.

Episode 26: Straight talk from a speciality retail buyer. What to say in your pitch.

by | Aug 3, 2022 | | 1

How do you feel approaching a speciality retail buyer and pitching and closing the sale of your food and drink product? Not your favourite part of growing your entrepreneurial food and drink business? I got you. In this episode I talk to Christina Basile, owner operator of Panetta Mercato, a collection of five family run grocery stores sourcing high quality food and drink products for their customers. Listen to our chat and learn ways you can improve your success rate of landing more wholesale accounts and getting your product into more consumer baskets.

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