Digitising your wholesale strategy is a relatively inexpensive go-to market strategy for foodpreneurs. Digital platforms, like TradeSquare and Faire Wholesale, have been established to meet that need. Once you have your digital strategy done, landing more wholesale accounts and getting more product in more consumers’ hands becomes much easier. Listen to this episode to learn how to digitise your wholesale offer, what retailers on digital wholesale platforms are looking for, and what the typical mistakes made by foodpreneurs are when trying to get their head in the digital game.Read More
Tag: retail product
That’s a wrap quarter 3, thank you for the past twelve weeks, it’s now time for foodpreneurs to bring home their full year revenue in quarter 4. It’s this quarter that 75% of foodpreneurs make most of their revenue that carries them through the full year. If this is you, focus on making your money by doing two things really well; selling into new stockists (yes, it is not too late, October is the time in Q4 to be doing that), and increasing velocity in existing stockists. Listen to my quarterly wrap up episode to know what you need to review from Q3 and what you should be doing to make your money in Q4.Read More
Episode 33: Raising money to scale and replace yourself with a C.O.O. so you can focus on the creative.
Starting a business because you love your product, and the product development process, is commonplace amongst foodpreneurs, but how do you scale your business once you’ve proven other people think it’s delicious too but you know you need help to go to the next level? In this episode I chat to Lucy Bennetto, founder of Bennetto Natural Foods about capital raising and which avenues to consider and why; how a Board of Advisors has helped her balance the skill sets within her business; and one thing she wishes she knew earlier on in her food journey that would have helped her scale sooner.Read More
Trade shows are not just for developing new opportunities. Buyers and producers alike know they’ll be sold to at a show, so it’s your opportunity to take advantage of that and close more deals whilst you’re there. But you need to be prescriptive in your planning. In this episode you’ll learn my four-part trade show sales strategy. Like most of my methods, it’s about the systems you create, because systems help you scale.Read More