Tag: retail channel

Episode 34: Reviewing Q3 and sales tactics to increase velocity in Q4.

That’s a wrap quarter 3, thank you for the past twelve weeks, it’s now time for foodpreneurs to bring home their full year revenue in quarter 4. It’s this quarter that 75% of foodpreneurs make most of their revenue that carries them through the full year. If this is you, focus on making your money by doing two things really well; selling into new stockists (yes, it is not too late, October is the time in Q4 to be doing that), and increasing velocity in existing stockists. Listen to my quarterly wrap up episode to know what you need to review from Q3 and what you should be doing to make your money in Q4.

Read More

Episode 33: Raising money to scale and replace yourself with a C.O.O. so you can focus on the creative.

Starting a business because you love your product, and the product development process, is commonplace amongst foodpreneurs, but how do you scale your business once you’ve proven other people think it’s delicious too but you know you need help to go to the next level? In this episode I chat to Lucy Bennetto, founder of Bennetto Natural Foods about capital raising and which avenues to consider and why; how a Board of Advisors has helped her balance the skill sets within her business; and one thing she wishes she knew earlier on in her food journey that would have helped her scale sooner.

Read More

Episode 32: Walking the trade show floor with a wholesale buyer to close a sale.

Trade shows are not just for developing new opportunities. Buyers and producers alike know they’ll be sold to at a show, so it’s your opportunity to take advantage of that and close more deals whilst you’re there. But you need to be prescriptive in your planning. In this episode you’ll learn my four-part trade show sales strategy. Like most of my methods, it’s about the systems you create, because systems help you scale.

Read More

Episode 29: Getting ranged and how to be good different.

Imagine buyers contacting you rather than you them? It happens. How can you make that happen for your brand? In this podcast episode I give you my six-pillar framework to help you develop new products and write a compelling sales pitch so you land more accounts; get more product into more consumers’ hands; and put more money in your pocket for every food and drink product your sell. You’ll also be inspired by the brands I mention that are good different who are getting buyer call backs – they’ll energise you as you scale your brand.

Read More

Episode 28: Moving from DTC to wholesale. The scale story of a keto cereal brand.

How do you make the transition from DTC to finding retail buyers to pitch to? What steps do you need to take in order to successfully go from selling DTC to wholesale? How can you make the most of category growth? What do you prepare for a pitch to a retail buyer? How could you present your offer differently and get cut-through with prospective retail buyers? Do you know what incremental revenue is and how that could be your best bet to land more wholesale opportunities? These and other sales questions will be answered in my coaching session with Veronica Blue, founder Phenomenal Foods Co, Creamy Keto Hot Cereal®.

Read More

Episode 27: Getting sales through a major retailer when you’ve got a lot of competition. Here’s how.

Price penetration strategy, what is that and what do you need to know? Who really is buying your products and why should you care? What should you do when a retailer wants you to develop a product; how do you deliver it on time? How do you work with a co-manufacturer and manage their MOQs? And how do you manage production, ingredient delivery and sales demand all at the same time without losing your mind? These and other powerful questions on selling a mass market product through grocery are revealed in my chat with Cian Dawson, co-founder Gym Bod, high protein, low sugar, ice cream.

Read More

Episode 26: Straight talk from a speciality retail buyer. What to say in your pitch.

How do you feel approaching a speciality retail buyer and pitching and closing the sale of your food and drink product? Not your favourite part of growing your entrepreneurial food and drink business? I got you. In this episode I talk to Christina Basile, owner operator of Panetta Mercato, a collection of five family run grocery stores sourcing high quality food and drink products for their customers. Listen to our chat and learn ways you can improve your success rate of landing more wholesale accounts and getting your product into more consumer baskets.

Read More

Episode 11: ‘Pickability’. Promotions that get your product in more baskets.

So you’re on the shelf. Terrific. Now get your product into more consumers’ hands. I see the struggle of foodpreneurs not getting their product into more baskets, often. Normally it’s because it is THE most overlooked marketing strategy, that when not done, causes THE most pain! Most are too busy trying to get on a shelf and then realise they don’t have the velocity to stay there. In this episode learn three promotional strategies that will help you drive purchase and how others have implemented them so you learn from their experience.

Read More

WHAT’S COOKING WITH KAITLYN FITZPATRICK, FOUNDER 31 DEGREES CHOCOLATES

Kaitlyn Fitzpatrick makes handmade chocolates and sells primarily direct to consumer. By making some big moves to systemise her production and packaging recently, she has changed the way she does business which has enabled her to grow her wholesale channel, produce more chocolate, save on costs and give her 18 month old daughter undivided attention.

Read More

WHAT’S COOKING WITH NATALIE HARRIS, CO-FOUNDER DANNY BALBOA’S SAUCE CO

Natalie Harris, and her partner Dan, have built the award winning Danny Balboa’s Sauce Co. A hot sauce business with inspired cooking thanks to the combination of knowledge gained from years working in the BBQ industry (both in restaurants and the competition circuit) and Dan’s natural wizardry in the kitchen producing something with a real depth of flavour, not just heat.

Read More

WHAT’S COOKING WITH INNA KINER, FOUNDER OF INNAMUSE PREMIUM HANDCRAFTED MUESLI

Meet Inna Kiner, founder of InnaMuse. Inna creates premium handcrafted nutritious and delicious mueslis. Inna, despite being an economist by training, shared with us how much she dislikes anything to do with numbers and finances! She says she just doesn’t enjoy accounting so has grown her muesli business with help in the finance area and says it’s made a massive difference to her cash flow and focus.

Read More

WHAT’S COOKING WITH GILAVA POUR, FOUNDER OF EXOTIC BAZAAR, MIDDLE EASTERN SAUCES & SPICES

Gilava Pour, founder of Exotic Bazaar cooking sauces and spices for the classic slow cooked meal with authentic Middle Eastern flavours. Gilava’s  love of cooking is expressed when she says, “I feel like I have been invited to so many family dinner tables” – this is what she says when speaking about her consumers and their love for her Middle Eastern food.

Read More
Loading