Episode 69: An Indigenous-owned Chocolate Brand Ready to Take on the World
I bet you can count on one hand the amount of 100% Indigenous-owned packaged food and drink brands you know of (if that). This may be due to the fact that, like Sharon Brindley’s experience, there just weren’t opportunities for many First Nations people of previous generations to even dream of having an FMCG product in the market.
To celebrate National Reconciliation Week, in Episode 69 of Foodpreneur with Chelsea Ford podcast I go deep with Foodpreneur and Yamatji/Noongar woman Sharon, who owns and runs the 100% First Nations owned chocolate and tea brand Jala Jala Treats. We talk everything from self-sabotage and mental health, to marketing challenges and specific issues faced by Indigenous FMCG brand owners; as well as how she’s ready to take Australian flavours to the rest of the world.Read More