Episode 11: ‘Pickability’. Promotions that get your product in more baskets.
So you’re on the shelf. Terrific. Now get your product into more consumers’ hands. I see the struggle of foodpreneurs not getting their product into more baskets, often. Normally it’s because it is THE most overlooked marketing strategy, that when not done, causes THE most pain! Most are too busy trying to get on a shelf and then realise they don’t have the velocity to stay there. In this episode learn three promotional strategies that will help you drive purchase and how others have implemented them so you learn from their experience.
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