As a foodpreneur you might not have thought being a storyteller would be part of the gig. But having a great brand story, and the way you tell it, could be the difference between your products getting stocked or not; particularly in a crowded market when you’re trying to stand out from competitors. And sometimes the only way you get to tell this brand story to buyers is through unwavering persistence.
This week I chatted to charismatic foodpreneur Matthew Jinks, owner of the incredibly successful premium gourmet food brand Random Harvest Gourmet. Listen to episode 46 if you want to know how storytelling and persistence can help products fly off the shelves and get brands stocked in overseas retailers, along with the biggest mistakes he’s seen foodpreneurs make when trying to grow their business.Read More