Tag: Melbourne

As a foodpreneur you might not have thought being a storyteller would be part of the gig. But having a great brand story, and the way you tell it, could be the difference between your products getting stocked or not; particularly in a crowded market when you’re trying to stand out from competitors. And sometimes the only way you get to tell this brand story to buyers is through unwavering persistence.

This week I chatted to charismatic foodpreneur Matthew Jinks, owner of the incredibly successful premium gourmet food brand Random Harvest Gourmet. Listen to episode 46 if you want to know how storytelling and persistence can help products fly off the shelves and get brands stocked in overseas retailers, along with the biggest mistakes he’s seen foodpreneurs make when trying to grow their business.

Unsurprisingly when I asked my Females in Food® community what they would spend $1000 on if they had it, they said marketing activities. After all, having an amazing product, attractive packaging, and great sales technique with buyers can get you on the shelf initially, but it’s MARKETING that gets you off the shelf and into consumers’ hands, resulting in reorders from stockists, and ultimately more money $$$.

This week on the podcast I give you the framework of my foodpreneur marketing plan that will help you land more accounts, get your product in more baskets, and put more money in your pocket for every food and drink product you sell.

Listen to episode 45 of the Foodpreneur with Chelsea Ford podcast now if you want a 12-month marketing plan to boost sales for your packaged food and drink products in 2023.