Tag: grocery

Episode 41: The 6-3-1 Formula to Grab Consumer Attention & Get Into More Baskets

Episode 41: The 6-3-1 Formula to Grab Consumer Attention & Get Into More Baskets

by | Nov 16, 2022 | | 0

Do the words ‘financials’, ‘markup’ or ‘margins’ get you excited? Didn’t think so. While the creating, making, and designing are far more thrilling, financial understanding and financial planning can be the make or break for your brand, no matter how tasty your products are. Getting the numbers right at the start is pivotal to long term success and financial viability as is getting into more consumers hands. In this week’s episode, I have a compelling chat with Brand and FMCG start up King Eddie Stableford about the somewhat ‘unpretty’, but absolutely necessary for success side of branding, the financial aspect. Sit down, or pop in your headphones and go for a walk, while we take you through 52 minutes of how your brand can thrive in retail, how to understand retailer margins and how to get your product into more consumers’ hands using Eddie’s 6-3-1 formula.

Read More
Episode 40: Independents vs. The Majors. Where you’ll make your money.

Episode 40: Independents vs. The Majors. Where you’ll make your money.

by | Nov 9, 2022 | | 0

Do you want to get into a major retailer like Woolworths? Do you think once you’ve landed on those shelves you’ve made it and you’ll make money? Maybe you will. Maybe you won’t. Putting more money in your pocket for every food and drink product you sell is what you need to be considering. In other words are you playing the margin or the volume game? That’s the question more foodpreneurs should be asking themselves. In this episode I chat to miso and koji master, and co-founder of Meru Miso, Chris de Bono, about the reality of being in ‘the majors’ from a margin point of view and what price point you need to achieve in Woolworths, for example, versus the price point that you can achieve in Harris Farm Markets. If you want to have great impact, more choice and more money in your pocket for every food and drink product you sell, you’ll want to listen to this week’s episode.

Read More
Episode 29: Getting ranged and how to be good different.

Episode 29: Getting ranged and how to be good different.

by | Aug 25, 2022 | | 0

Imagine buyers contacting you rather than you them? It happens. How can you make that happen for your brand? In this podcast episode I give you my six-pillar framework to help you develop new products and write a compelling sales pitch so you land more accounts; get more product into more consumers’ hands; and put more money in your pocket for every food and drink product your sell. You’ll also be inspired by the brands I mention that are good different who are getting buyer call backs – they’ll energise you as you scale your brand.

Read More
Episode 28: Moving from DTC to wholesale. The scale story of a keto cereal brand.

Episode 28: Moving from DTC to wholesale. The scale story of a keto cereal brand.

by | Aug 17, 2022 | | 0

How do you make the transition from DTC to finding retail buyers to pitch to? What steps do you need to take in order to successfully go from selling DTC to wholesale? How can you make the most of category growth? What do you prepare for a pitch to a retail buyer? How could you present your offer differently and get cut-through with prospective retail buyers? Do you know what incremental revenue is and how that could be your best bet to land more wholesale opportunities? These and other sales questions will be answered in my coaching session with Veronica Blue, founder Phenomenal Foods Co, Creamy Keto Hot Cereal®.

Read More
Episode 27: Getting sales through a major retailer when you’ve got a lot of competition. Here’s how.

Episode 27: Getting sales through a major retailer when you’ve got a lot of competition. Here’s how.

by | Aug 10, 2022 | | 0

Price penetration strategy, what is that and what do you need to know? Who really is buying your products and why should you care? What should you do when a retailer wants you to develop a product; how do you deliver it on time? How do you work with a co-manufacturer and manage their MOQs? And how do you manage production, ingredient delivery and sales demand all at the same time without losing your mind? These and other powerful questions on selling a mass market product through grocery are revealed in my chat with Cian Dawson, co-founder Gym Bod, high protein, low sugar, ice cream.

Read More
Episode 26: Straight talk from a speciality retail buyer. What to say in your pitch.

Episode 26: Straight talk from a speciality retail buyer. What to say in your pitch.

by | Aug 3, 2022 | | 1

How do you feel approaching a speciality retail buyer and pitching and closing the sale of your food and drink product? Not your favourite part of growing your entrepreneurial food and drink business? I got you. In this episode I talk to Christina Basile, owner operator of Panetta Mercato, a collection of five family run grocery stores sourcing high quality food and drink products for their customers. Listen to our chat and learn ways you can improve your success rate of landing more wholesale accounts and getting your product into more consumer baskets.

Read More
Loading