Why do some products fail even once they have landed on the shelf and gone through the buyer selection process? And what commercial targets do you need to hit for the majors to keep your product on their shelves? So many major grocery chains are simply not suitable for speciality food and drink brands and it’s a mistake for brand owners to waste their time trying. Learn why.
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Get key insights and behind-the-scenes of food and drink accelerators, incubators, and investors. Find out who has the whole package of commercial manufacturing experience, sales capability, brand building prowess and money management expertise and see if they’re right for your product.
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Landing more accounts; getting your product into more consumers’ hands’; and putting more money in your pocket is a series of quarterly sprints. Don’t expect to make more sales without a plan, executing your sales plan proficiently and then reviewing it against consistent criteria. In this episode, I give you my formula for measuring your quarter 1 sprint and plan strategically for quarter 2.
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In this episode I coach Ruth Aneke, founder of West African snack brand, Mamaland. You’ll listen in to how I help Ruth sell more products and put more money in her pocket so she can quit her full-time job, confidently afford the expenses of raising three children on her own and build her dream business that will provide homes for people who’ve been orphaned.
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