Tag: food and drinks branding

Episode 41: The 6-3-1 Formula to Grab Consumer Attention & Get Into More Baskets

Do the words ‘financials’, ‘markup’ or ‘margins’ get you excited? Didn’t think so. While the creating, making, and designing are far more thrilling, financial understanding and financial planning can be the make or break for your brand, no matter how tasty your products are. Getting the numbers right at the start is pivotal to long term success and financial viability as is getting into more consumers hands. In this week’s episode, I have a compelling chat with Brand and FMCG start up King Eddie Stableford about the somewhat ‘unpretty’, but absolutely necessary for success side of branding, the financial aspect. Sit down, or pop in your headphones and go for a walk, while we take you through 52 minutes of how your brand can thrive in retail, how to understand retailer margins and how to get your product into more consumers’ hands using Eddie’s 6-3-1 formula.

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Episode 38: Market research: what do shoppers really think of your brand?

Have you had that experience when you think a ‘brand’ is made just for you? It’s your thing. You couldn’t have created it better yourself. Getting into the minds of your consumers is what you want for your food and drink product, so they pick it up and put it in their basket. In this episode I chat to market researcher and shopper stalker Tessa Stuart about how to more easily connect your brand with your consumers, and get your product noticed by retail buyers, even when you don’t have a huge marketing budget. If you want your product launch or product pivot to hit all the right notes as soon as it hits the shelves, you’ll want to listen to this week’s episode.

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Episode 37: Creating a memorable brand to get your product off the shelf.

Many foodpreneurs spend a lot of time and energy creating fantastic products that taste amazing but overlook the creation of a brand personality; and in retail, you’ve got to create a brand! In this episode I chat with branding expert David Thomson about how branding can have a huge effect on opening doors to major retailers, as well as getting your products into people’s hands, leading to more sales. If you want to stand out from your competitors on the shelves, or you’re struggling to come up with a brand personality (or never thought about one!), want you’ll want to listen to this week’s episode.

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