Tag: Females in Food

Episode 19: Money: avoiding financial failure and becoming profitable.

It’s hard making profitable packaged products. There’s lots to consider and many actions to take. In this episode, I outline the numbers foodpreneurs should focus on including intermediaries margins; how to price backwards so everyone is profitable; and what margin management is for consumer packaged goods brand owners so you’re putting more money in your pocket for every food and drink product you sell and paying yourself a great wage.

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Episode 18: Distributors: making sales with margin.

When engaging a distributor to sell to a retailer, you’ve got to have enough margin to account for their costs. Everyone who ‘touches’ your product, needs to be paid. The key is to start by ‘pricing backwards’. In this episode learn how to understand a distributor’s business model and how they make money; for you the brand owner, the retailer, and themselves.

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Episode 17: Subscriptions: money while you sleep.

Making more revenue, especially predictable recurring revenue, whilst you’re sleeping, would be pretty amazing, right? Not having to set up your market stall or pitching to a wholesale buyer, week in week out would save a lot of time. It’s possible with a slick DTC digital strategy. Listen to this episode and learn the three elements of setting up a super effective subscription service, including the tech that you need.

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WHAT’S COOKING WITH CRISTIANA WAISMANN, FOUNDER CRISTIANA & CO, PÃO DE QUEIJO

Cristiana Waismann, founder Cristiana & Co, recently won her first grocery chain account, Harris Farm Markets, selling her Brazilian Cheese Bread. Cristiana is working hard to generate awareness about her Brazilian Cheese Bread so she stays ‘on the shelf’ – that’s not easy when you’re in the freezer section – but she’s doing great using guerrilla marketing tactics to build brand awareness quickly.

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WHAT’S COOKING WITH ESTY HIRSCH, FOUNDER WHIMSICAL SWEETS BROOKLYN

Esty Hirsch, makes handmade cookies, macarons and cupcakes in Brooklyn, New York. During the pandemic Esty found a way to create even more demand for her product and consequently has been inundated with requests. Her solution – DIY cookie kits for children stuck at home and needing to be entertained. Both parents, and Esty’s bank balance, have benefited from her outstanding results.

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WHAT’S COOKING WITH KAITLYN FITZPATRICK, FOUNDER 31 DEGREES CHOCOLATES

Kaitlyn Fitzpatrick makes handmade chocolates and sells primarily direct to consumer. By making some big moves to systemise her production and packaging recently, she has changed the way she does business which has enabled her to grow her wholesale channel, produce more chocolate, save on costs and give her 18 month old daughter undivided attention.

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WHAT’S COOKING WITH NATALIE HARRIS, CO-FOUNDER DANNY BALBOA’S SAUCE CO

Natalie Harris, and her partner Dan, have built the award winning Danny Balboa’s Sauce Co. A hot sauce business with inspired cooking thanks to the combination of knowledge gained from years working in the BBQ industry (both in restaurants and the competition circuit) and Dan’s natural wizardry in the kitchen producing something with a real depth of flavour, not just heat.

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WHAT’S COOKING WITH TANYA JOVANOVIC, FOUNDER STUBBORN OLIVE

Tanya Jovanovic says that the last twelve months haven’t been easy. The growth of Stubborn Olive hasn’t been easy. The constant dance of three steps forward and two steps backward has been difficult…and then with Covid-19 it made me rethink about how I was attracting, keeping and retaining customers and I took a moment to hit the reset button.

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WHAT’S COOKING WITH EMILY, BAD BATCH HANDMADE COOKIES

Emily is the founder of Bad Batch, your ‘not so average’ bakery that makes naughty handmade cookies. Em has that wonderful, but incredibly rare, knack of creating ingenious edible creations (‘SHAKE YA TITS IT’S YA B’DAY’… anyone?!) whilst building a powerful and sustainable business that pays her a great wage. She says Females in Food keeps her accountable, steers her in the right direction, makes her feel like she’s not alone and liberates and empowers her.

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