Tag: DTC

Episode 52: Anniversary Edition: Why Foodpreneurs Don’t Make Money

Making money creating and selling food and drink products is hard; with more than 70% of packaged food and drink brand owners not taking home a wage because there is no profit left over to pay themselves. But there are mistakes you can avoid, and things you can focus on to improve your chance of succeeding in the industry.

In this updated episode, I give you the top five reasons why foodpreneurs don’t make money. You’ll learn what you need to know today, with global market issues and increased competition, and limited shelf space, to land more accounts; make more sales; and put more money in your pocket for every food and drink product you sell. This was our most popular episode of 2022, and for good reason. Listen now to find out what to do to put more money in your pocket!

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Episode 51: How 2 Foodpreneurs Created a Successful Business Selling a Largely Unknown Ingredient

Having a business partner in the food industry has many pros: another set of hands to help with production, someone to bounce ideas off and someone to laugh and cry with during the guaranteed highs and lows that come with being a foodpreneur.

This week on Foodpreneur with Chelsea Ford podcast, I talk to friends, and business partners Cathy Owen and Jenny Daniher of Garlicious Grown. We chat about how they created a thriving business built on an ingredient hardly anyone knew existed, selling to a mainly male-dominant demographic; as well as creating and maintaining a transparent, healthy working relationship, and having a few laughs along the way.

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Episode 50: How Foodpreneurs Can Increase DTC Sales through Digital Marketing

For foodpreneurs who sell products online directly to consumers, getting customers to their websites is essential. If people aren’t landing on your website, they can’t buy your products. Last year there were more than 8.5 billion searches a day on Google; and while only a small fraction of that would be related to packaged food and drink products, as a foodpreneur who sells online, you need to get your products in front of those people.

For this episode of Foodpreneur with Chelsea Ford podcast, I chat with Andy Janaitis, ecommerce expert and founder of digital marketing agency PPC Pitbulls, about all things ecommerce. Listen now to find out how foodpreneurs can leverage online marketing to increase direct to consumer sales.

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Episode 30: Selling more products by tapping into Instagram GOLD.

Have you mastered Instagram for your food and drink business, or have you got lots of pretty pictures that aren’t converting to sales and cash? Are you putting yourself in your consumers’ shoes in order to make Instagram work? In this episode I chat to Yolanda Nagy, a social media and farmers market consultant, about how to use Instagram to sell more food and drink product and give your consumers what they want so you sell more and put money in your pocket for every food and drink product you sell!

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Episode 29: Getting ranged and how to be good different.

Imagine buyers contacting you rather than you them? It happens. How can you make that happen for your brand? In this podcast episode I give you my six-pillar framework to help you develop new products and write a compelling sales pitch so you land more accounts; get more product into more consumers’ hands; and put more money in your pocket for every food and drink product your sell. You’ll also be inspired by the brands I mention that are good different who are getting buyer call backs – they’ll energise you as you scale your brand.

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Episode 28: Moving from DTC to wholesale. The scale story of a keto cereal brand.

How do you make the transition from DTC to finding retail buyers to pitch to? What steps do you need to take in order to successfully go from selling DTC to wholesale? How can you make the most of category growth? What do you prepare for a pitch to a retail buyer? How could you present your offer differently and get cut-through with prospective retail buyers? Do you know what incremental revenue is and how that could be your best bet to land more wholesale opportunities? These and other sales questions will be answered in my coaching session with Veronica Blue, founder Phenomenal Foods Co, Creamy Keto Hot Cereal®.

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