Tag: DTC

Episode 30: Selling more products by tapping into Instagram GOLD.

Have you mastered Instagram for your food and drink business, or have you got lots of pretty pictures that aren’t converting to sales and cash? Are you putting yourself in your consumers’ shoes in order to make Instagram work? In this episode I chat to Yolanda Nagy, a social media and farmers market consultant, about how to use Instagram to sell more food and drink product and give your consumers what they want so you sell more and put money in your pocket for every food and drink product you sell!

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Episode 29: Getting ranged and how to be good different.

Imagine buyers contacting you rather than you them? It happens. How can you make that happen for your brand? In this podcast episode I give you my six-pillar framework to help you develop new products and write a compelling sales pitch so you land more accounts; get more product into more consumers’ hands; and put more money in your pocket for every food and drink product your sell. You’ll also be inspired by the brands I mention that are good different who are getting buyer call backs – they’ll energise you as you scale your brand.

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Episode 28: Moving from DTC to wholesale. The scale story of a keto cereal brand.

How do you make the transition from DTC to finding retail buyers to pitch to? What steps do you need to take in order to successfully go from selling DTC to wholesale? How can you make the most of category growth? What do you prepare for a pitch to a retail buyer? How could you present your offer differently and get cut-through with prospective retail buyers? Do you know what incremental revenue is and how that could be your best bet to land more wholesale opportunities? These and other sales questions will be answered in my coaching session with Veronica Blue, founder Phenomenal Foods Co, Creamy Keto Hot Cereal®.

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