Tag: Doughlicious

Episode 36: How Doughlicious founder, Kathryn Bricken, wins retail accounts.

Doughlicious products caught the eye of Whole Foods Market early and now a few years in, Kathryn Bricken the Doughlicious founder, has won listings in all the major UK retailers, including Planet Organic, Ocado, Marks and Spencer, Tesco and Costco. It’s been an impressive trajectory. In this episode you’ll hear Kathryn and I chat about scaling a chilled and ready-to-eat product and all the regulatory requirements that entails, and key aspects of scaling, such as whether it’s better to use a co-manufacturer or produce in-house and how to pitch to investors to raise money critical to continue to scale. Don’t miss this one!

Read More

Episode 25: Challenger brand trends from the UK market.

Not enough foodpreneurs spend enough time in market noticing trends. Consequently, there are far too many ‘same-same’ products with little point of difference. I’m currently in the UK. I came over to speak at a food founder festival and I met with 100’s of early stage startups that are making a noise and making a difference. Listen to this episode to hear what the three biggest trends in the UK market are right now and use these to inspire you, your NPD pipeline and to get you to go in market to do your own research.

Read More