Tag: dog food

Scaling a speciality product from farmers market to grocery requires brand owners to focus on three things for a guaranteed successful launch into grocery. And then there’s the question whether the grocery channel is the right fit for your target consumer. Listen to my coaching session with Lucy on what advice I gave her to scale her bone broth product the right way and what to know before approaching a co-manufacturer and talking to them about MOQs and packaging.

When the retailer wants 40%, your distributor wants 30%, how much money is left to put in your pocket for every food and drink product you sell? In my conversation with Ben Whyatt, founder Doggylicious, he told me he wished he would’ve created his product knowing an RRP that he should have had because initially he made 0% margin. Listen to Ben talk about his growth to a $500,000 business in just 24 months and being ranged in more than 650 stores and online.