Tag: digital marketing

Episode 52: Anniversary Edition: Why Foodpreneurs Don’t Make Money

Making money creating and selling food and drink products is hard; with more than 70% of packaged food and drink brand owners not taking home a wage because there is no profit left over to pay themselves. But there are mistakes you can avoid, and things you can focus on to improve your chance of succeeding in the industry.

In this updated episode, I give you the top five reasons why foodpreneurs don’t make money. You’ll learn what you need to know today, with global market issues and increased competition, and limited shelf space, to land more accounts; make more sales; and put more money in your pocket for every food and drink product you sell. This was our most popular episode of 2022, and for good reason. Listen now to find out what to do to put more money in your pocket!

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Episode 51: How 2 Foodpreneurs Created a Successful Business Selling a Largely Unknown Ingredient

Having a business partner in the food industry has many pros: another set of hands to help with production, someone to bounce ideas off and someone to laugh and cry with during the guaranteed highs and lows that come with being a foodpreneur.

This week on Foodpreneur with Chelsea Ford podcast, I talk to friends, and business partners Cathy Owen and Jenny Daniher of Garlicious Grown. We chat about how they created a thriving business built on an ingredient hardly anyone knew existed, selling to a mainly male-dominant demographic; as well as creating and maintaining a transparent, healthy working relationship, and having a few laughs along the way.

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Episode 50: How Foodpreneurs Can Increase DTC Sales through Digital Marketing

For foodpreneurs who sell products online directly to consumers, getting customers to their websites is essential. If people aren’t landing on your website, they can’t buy your products. Last year there were more than 8.5 billion searches a day on Google; and while only a small fraction of that would be related to packaged food and drink products, as a foodpreneur who sells online, you need to get your products in front of those people.

For this episode of Foodpreneur with Chelsea Ford podcast, I chat with Andy Janaitis, ecommerce expert and founder of digital marketing agency PPC Pitbulls, about all things ecommerce. Listen now to find out how foodpreneurs can leverage online marketing to increase direct to consumer sales.

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