Tag: consumer packaged good

Episode 34: Reviewing Q3 and sales tactics to increase velocity in Q4.

That’s a wrap quarter 3, thank you for the past twelve weeks, it’s now time for foodpreneurs to bring home their full year revenue in quarter 4. It’s this quarter that 75% of foodpreneurs make most of their revenue that carries them through the full year. If this is you, focus on making your money by doing two things really well; selling into new stockists (yes, it is not too late, October is the time in Q4 to be doing that), and increasing velocity in existing stockists. Listen to my quarterly wrap up episode to know what you need to review from Q3 and what you should be doing to make your money in Q4.

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Episode 33: Raising money to scale and replace yourself with a C.O.O. so you can focus on the creative.

Starting a business because you love your product, and the product development process, is commonplace amongst foodpreneurs, but how do you scale your business once you’ve proven other people think it’s delicious too but you know you need help to go to the next level? In this episode I chat to Lucy Bennetto, founder of Bennetto Natural Foods about capital raising and which avenues to consider and why; how a Board of Advisors has helped her balance the skill sets within her business; and one thing she wishes she knew earlier on in her food journey that would have helped her scale sooner.

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Episode 32: Walking the trade show floor with a wholesale buyer to close a sale.

Trade shows are not just for developing new opportunities. Buyers and producers alike know they’ll be sold to at a show, so it’s your opportunity to take advantage of that and close more deals whilst you’re there. But you need to be prescriptive in your planning. In this episode you’ll learn my four-part trade show sales strategy. Like most of my methods, it’s about the systems you create, because systems help you scale.

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WHAT’S COOKING WITH CRISTIANA WAISMANN, FOUNDER CRISTIANA & CO, PÃO DE QUEIJO

Cristiana Waismann, founder Cristiana & Co, recently won her first grocery chain account, Harris Farm Markets, selling her Brazilian Cheese Bread. Cristiana is working hard to generate awareness about her Brazilian Cheese Bread so she stays ‘on the shelf’ – that’s not easy when you’re in the freezer section – but she’s doing great using guerrilla marketing tactics to build brand awareness quickly.

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WHAT’S COOKING WITH KAITLYN FITZPATRICK, FOUNDER 31 DEGREES CHOCOLATES

Kaitlyn Fitzpatrick makes handmade chocolates and sells primarily direct to consumer. By making some big moves to systemise her production and packaging recently, she has changed the way she does business which has enabled her to grow her wholesale channel, produce more chocolate, save on costs and give her 18 month old daughter undivided attention.

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WHAT’S COOKING WITH NATALIE HARRIS, CO-FOUNDER DANNY BALBOA’S SAUCE CO

Natalie Harris, and her partner Dan, have built the award winning Danny Balboa’s Sauce Co. A hot sauce business with inspired cooking thanks to the combination of knowledge gained from years working in the BBQ industry (both in restaurants and the competition circuit) and Dan’s natural wizardry in the kitchen producing something with a real depth of flavour, not just heat.

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WHAT’S COOKING WITH TANYA JOVANOVIC, FOUNDER STUBBORN OLIVE

Tanya Jovanovic says that the last twelve months haven’t been easy. The growth of Stubborn Olive hasn’t been easy. The constant dance of three steps forward and two steps backward has been difficult…and then with Covid-19 it made me rethink about how I was attracting, keeping and retaining customers and I took a moment to hit the reset button.

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WHAT’S COOKING WITH EMILY, BAD BATCH HANDMADE COOKIES

Emily is the founder of Bad Batch, your ‘not so average’ bakery that makes naughty handmade cookies. Em has that wonderful, but incredibly rare, knack of creating ingenious edible creations (‘SHAKE YA TITS IT’S YA B’DAY’… anyone?!) whilst building a powerful and sustainable business that pays her a great wage. She says Females in Food keeps her accountable, steers her in the right direction, makes her feel like she’s not alone and liberates and empowers her.

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WHAT’S COOKING WITH INNA KINER, FOUNDER OF INNAMUSE PREMIUM HANDCRAFTED MUESLI

Meet Inna Kiner, founder of InnaMuse. Inna creates premium handcrafted nutritious and delicious mueslis. Inna, despite being an economist by training, shared with us how much she dislikes anything to do with numbers and finances! She says she just doesn’t enjoy accounting so has grown her muesli business with help in the finance area and says it’s made a massive difference to her cash flow and focus.

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