WHAT’S COOKING WITH CRISTIANA WAISMANN, FOUNDER CRISTIANA & CO, PÃO DE QUEIJO
Cristiana Waismann, founder Cristiana & Co, recently won her first grocery chain account, Harris Farm Markets, selling her Brazilian Cheese Bread. Cristiana is working hard to generate awareness about her Brazilian Cheese Bread so she stays ‘on the shelf’ – that’s not easy when you’re in the freezer section – but she’s doing great using guerrilla marketing tactics to build brand awareness quickly.
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