Episode 40: Independents vs. The Majors. Where you’ll make your money.
Do you want to get into a major retailer like Woolworths? Do you think once you’ve landed on those shelves you’ve made it and you’ll make money? Maybe you will. Maybe you won’t. Putting more money in your pocket for every food and drink product you sell is what you need to be considering. In other words are you playing the margin or the volume game? That’s the question more foodpreneurs should be asking themselves. In this episode I chat to miso and koji master, and co-founder of Meru Miso, Chris de Bono, about the reality of being in ‘the majors’ from a margin point of view and what price point you need to achieve in Woolworths, for example, versus the price point that you can achieve in Harris Farm Markets. If you want to have great impact, more choice and more money in your pocket for every food and drink product you sell, you’ll want to listen to this week’s episode.
Read More