Episode 39: Protecting your foodservice business as you win retail accounts.

Many foodprenuers start their journey in foodservice before landing on retail shelves. Approaching foodservice outlets, particularly cafes or restaurants, is a relatively easier way to get your product further out into the world, especially in your local area. What happens when you start to win retail stockists and your foodservice buyers don’t like that your product is now readily available in the store down the road? In this episode I tell you how to stop foodservice accounts from leaving you so your revenue is not reduced and you keep both your legacy accounts and your new accounts all happy, leading to more sales and more money in your pocket for every product you sell. If you have foodservice outlets complaining that they no longer want to buy your product now that it’s in retail, especially the majors, you’ll want to listen to this week’s episode.

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