Tag: Bread and Jam Fest

Episode 25: Challenger brand trends from the UK market.

Not enough foodpreneurs spend enough time in market noticing trends. Consequently, there are far too many ‘same-same’ products with little point of difference. I’m currently in the UK. I came over to speak at a food founder festival and I met with 100’s of early stage startups that are making a noise and making a difference. Listen to this episode to hear what the three biggest trends in the UK market are right now and use these to inspire you, your NPD pipeline and to get you to go in market to do your own research.

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Episode 14: Distributors, what you need to know before you approach one.

I talk with Tara Mei, a distributor of emerging brands to the specialty independent sector, about how to engage a food retail distributor and what to know before approaching one. Tara and I give you the success formula to help you understand what’s required when sharing sales data with a distributor; how to build successful triangular partnerships between you, your distributor and a retailer; what you need to know when signing an exclusivity deal with your distributor; and how to price to account for intermediaries’ margins.

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