Foodpreneur Lisa Steny took a bold leap from a thriving corporate life to carve a niche for herself in the dairy industry.
That’s the simplified version of her story. The truth is, Lisa left a lucrative career in Finance and Banking, with zero experience in the food industry, to move to Bali and start producing luxury dairy products in a country that had no history of dairy production. And then Covid hit.
Despite the challenging launch timing, her commitment to top-tier quality and keen customer insights have driven 8 Degrees Cheese (soon to be Shy Cow), her premium cheese and Greek yogurt brand, to flourishing growth. Today, it’s a staple at supermarkets and gourmet stores, and luxury hotels across Bali and nearby islands.
In this week’s episode of Foodpreneur with Chelsea Ford podcast, Lisa takes me through her story; a journey which started as a bold vision to embrace a life aligned with everything that matters to her, and how it led her to travelling the highlands of Java looking for milk cows.
In this episode, we delve into:
🧀 How she backed up what seemed like a ‘crazy’ idea with data and comprehensive research into the market.
🧀 Some of her mistakes when first starting out; and why backing herself was her biggest one.
🧀 Why playing it safe in the beginning is now costing her.
🧀 Why your BIG vision needs to scare you and be the driving force behind all your decisions.
🧀 How looking at different channels and opportunities helped the brand get through Covid and thrive.
🧀 Her approach to getting in front of decision makers (without having any experience in the industry).
🧀 How a cold email got her products into one of Asia’s top 50 restaurants.
🧀 How a significant stockist found the brand on IG and ‘slid into their Instagram DM’s’.
LINKS & RESOURCES
- Your Free Pitch Plan
- Waitlist for Foodpreneurs Formula Coaching Program
- 8 Degrees Cheese
- Locavore Next
This episode is brought to you by my Pitch Plan. If you are preparing or need to prepare what to say to a buyer, download it today; and Foodpreneurs Formula, my coaching program for packaged food and drink brand owners ready to scale.