Episode 72: Industry Insights from the Foodpreneurs Festival 2023

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It is widely known that launching, growing and scaling a packaged food and drink brand is hard which is why I made it a whole lot easier by creating the Foodpreneurs Festival – a years worth of sales, promotion and networking opportunities for Australian Foodpreneurs. It’s been a few weeks now since the Festival and I’ve been digging into the data to provide even more information that will help food and drink entrepreneurs grow their packaged food and drink brands. I’ve sat down to analyse feedback, spoken to retailers, industry experts that attended and numerous Foodpreneurs. They’ve all shared valuable insights with me that you didn’t hear on the day and in this episode of Foodpreneur with Chelsea Ford podcast I’m going to share them with you.

Regardless of whether you attended the Festival or not, your location or target retailers, if you aspire to secure more accounts, expand your product’s reach, and maximise your profits, this episode will provide you with rare and valuable insights into:

🍏 What retailers said Foodpreneurs did well in their pitches.

🍏 What could be improved to help your chances of getting stocked.

🍏 Trends that could help you innovate.

🍏 Common themes or issues that came with our Express Lane experts.

🍏 Ideas that sparked retailers’ attention at Stickybeak Station.

🍏And more!


If you haven’t listened to episode 71 “Branding and Packaging to get your Product Off the Shelf” listen here.

This episode is brought to you by Foodpreneurs Formula, my coaching program for packaged food and drink brand owners ready to scale and my new Pitch Plan. If you are preparing or need to prepare what to say to a wholesale buyer, download it today.


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