Episode 71: Branding & Packaging to Get Your Product Off the Shelf

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There’s so much more to consider when designing your branding and packaging than just making it look ‘pretty’. Your branding and packaging can be the difference between blending into a sea of similar products and not getting stocked, to standing out from the crowd, landing on more shelves, and getting into more consumer baskets.

This week on Foodpreneur with Chelsea Ford podcast, I chat with Bex Deere and Nat Townsend from Design Agency Griffin Grace. Nat and Bex have worked with a lot of brands in the F&B space and know what it takes for packaged food and drink business owners to create a personal connection with their audiences through the design of their branding and packaging. We chat about all things a challenger brand owner in the F&B space should consider when designing or refreshing their brand, that you’ll want to hear!

Listen to episode 71 now for packaging and branding insights that will help get your product on and off the shelf, including:

🧃Current design and packaging trends to follow.
🧃Design trends to avoid if you want your product to look unique.
🧃 Why your design strategy should encompass your entire product range.
🧃 Why a brand should be continuously evolving and changing.
🧃 The #1 piece of advice GG give to their clients around sustainability.
🧃 How to include retailers into your design process to help get your product stocked.


If you haven’t listened to episode 69 “An Indigenous-owned Chocolate Brand Ready to Take on the World” listen now.

This episode is brought to you by Foodpreneurs Formula, my coaching program for packaged food and drink brand owners ready to scale and my ‘Money For Jam’ masterclass to help you stand out from the crowd and land more wholesale accounts.


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