Episode 64: Creating A Mission Based Plant Based Business At Scale

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The plant-based food and drink category has grown and evolved tremendously in recent years. We now have plant-based chicken, beef, sausages, cheeses, milks, chocolates, eggs, you name it there’s a plant-based alternative for it.

But have you ever heard of plant-based tuna?

In episode 64 of Foodpreneur with Chelsea Ford podcast, I (virtually) sat down with BettaF!sh co-founder and co-CEO, Deniz Ficicioglu to learn how her startup is making waves across Europe with their ‘tu-nah’ product that looks, tastes and feels exactly like canned tuna, but is made from seaweed – a product that’s farming practices is regenerative, and a sustainable alternative to fishing. What started as a mission to conserve our oceans, has become a brand with products selling across seven European countries by building an entire new industry of ‘impact-enhanced’ foods made from seaweed.

BettaF!sh’s story is truly inspiring, and in this episode you’ll hear about their early-stage scale journey, as well as:

🐟 How they positioned their product and brand by learning what consumers want from plant-based products.
🐟 How they pitched and won investment, and the kind of investment they initially looked for.
🐟 How they work with their investors.
🐟 How they grew their business by tapping into well-connected networks.
🐟 Current gaps in the market for plant-based products.
🐟 How plant-based has evolved and where it’s going.


If you haven’t listened to episode 62 (19 mins)  and episode 63 (23 mins), ‘‘11 Strategies to Grow Your Brand: Part 1 & 2 !’ Listen now. 

This episode is brought to you by my new Pitch Plan. If you are preparing or need to prepare what to say to a wholesale buyer, download it today. And Foodpreneurs Festival, the sales event opportunity of the year, is specifically curated for packaged food and drink brand owners who want to land more accounts, get products into more consumers’ hands, and put more money in their pockets for every product sold.


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