You created a product to solve a personal problem, or because you noticed a gap in the market for your delicious product. But did you start off thinking about creating a brand? It’s unlikely.

If you listened to last week’s episode, which was part 1 of my 2 part series on brand-building strategies, you would’ve heard that 99% of Foodpreneurs don’t succeed because they fail to create a brand. Creating a brand, powered by strategic planning, thinking and implementation will help you succeed where others don’t; and you need to be adaptable, organised and action-orientated to be part of the 1% that succeed and get to live life in their terms.

But even if you haven’t been focussing on (or even thought about) building a brand around your product, it’s not too late. Grab your pens and hit play because I’ll delve deeper into the final 6 of my 11 crucial strategies to building a brand that, if implemented, will change your business forever, including:

🧡 Having a deep understanding of your customer.
🧡 Developing your unique messaging and visual identity.
🧡 Having consistency across your consumer touchpoints.
🧡 Ensuring your customers are happy.
🧡 Having a clear purpose within a consumer’s life where your product fits.
🧡 Being easy to buy from.

If you haven’t listened to episode 62 (19 mins), ‘‘11 Strategies to Grow Your Brand: Part 1!’ listen here.

LINKS & RESOURCES

• Ep. 37: Creating a Memorable Brand to Get Your Product Off the Shelf
• Ep. 27: Getting Sales through a Major Retailer when You’ve Got A lot of Competition. Here’s How
• Ep. 46: How Storytelling and Persistence Gets Your Product on More Shelves.
• Oroton 
• Pure Pops
• Kasbah Bab Ourika
• Waitlist for Foodpreneurs Formula Coaching Program
• Foodpreneurs Festival – your opportunity to apply to pitch your products to retail buyers
• Buy tickets to Foodpreneurs Festival
• Your Free Pitch Plan 

This episode is brought to you by my new Pitch Plan. If you are preparing or need to prepare what to say to a wholesale buyer, download it today. And Foodpreneurs Festival, the sales event opportunity of the year, is specifically curated for packaged food and drink brand owners who want to land more accounts, get products into more consumers’ hands, and put more money in their pockets for every product sold.