Have you created just another product, or have you created a ‘go-to’ brand that people cannot get enough of?

In this episode I talk to Ainsley Moir, a marketing and branding expert, author and podcast host who turns great tasting food products into unforgettable food brands.

We answer some of the most compelling questions that you, a brand owner, should be asking.

In my conversation with Ainsley, you’ll find out what your brand attributes are and how to use them when pitching to a retail buyer so they pay you attention and range your product.

It’s what you want, right?

If you’re not selling through retail, Ainsley also gives you insight into how to make your brand stand out when selling direct to consumer. Especially when there’s so much competition. You need your brand to get beyond the noisy marketplace and make an impact.

I also ask Ainsley to talk about some of the breakthrough brands she sees as a cut above the rest and why they’re worth looking at. They’re very clever!

LINKS & RESOURCES

• Instagram: @ainsleymoir

• Book: Branding Beyond Logos: Stand Out, Sell More and Turn Customers Into Advocates With These 17 Brand Building Elements

If you haven’t listened to episode 5 (15 mins) on Surviving pitch rejection. What to do to get a YES, listen here.

And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.

This episode is sponsored by Inside FMCG. Visit insidefmcg.com.au