I know that marketing can be a point of confusion and overwhelm for many foodpreneurs; where do you start? What channels should you use? Google? Meta? Tiktok? How much budget do you need? What to do if you don’t have any budget? Ultimately, in a digital world filled with competitors and ‘noise’, how does your brand get noticed and stand out to consumers and retailers enough so that they put YOUR product on their shelves, or in their baskets?

In this week’s episode of Foodpreneur with Chelsea Ford podcast, my guest is Food Marketing Expert, Vhari Russell. Vhari is FULL of wisdom – and great metaphors like “packaging is the blind date on the shelf” – that if you action, will help you grow your brand, even in this challenging economy, and even with little to no budget.

Listen now to find out how the below can boost your marketing efforts (and are mostly free!):

📣 Creating salivating content.
📣 Accessing your inner 4-year-old.
📣 Collaborating with other brands.
📣 Phone call Fridays.
📣 Creating recipes.
📣 Having green credentials.
📣 Analysing customer data.

LINKS & RESOURCES

• Waitlist for Foodpreneurs Formula Coaching Program
• Foodpreneurs Festival – your opportunity to apply to pitch your products to retail buyers
• Buy tickets to Foodpreneurs Festival 2023
• The Food Marketing Experts
• Dr. Wills Ketchup
• London Nootropics
• Gozney AU
• Seggiano
• Lexi’s Treats
• Capsule CRM
• Hubspot

If you haven’t listened to episode 55 (1 hour & 15 mins), ‘Anniversary Edition: Words of Advice from a Speciality Retail Buyer’. listen here.

This episode is brought to you by Foodpreneurs Formula, my business coaching program for packaged food and drink brand owners ready to scale and The Foodpreneur Journey roadmap so you know what to expect and the mistakes to avoid.