There’s a reason food and drink businesses that remain current do well. Aligning your business – whether that be packaging, tastes, or ethics – with what customers are interested in help products get on, and off shelves.
This doesn’t mean a major overhaul of your brand or products every year to be ‘on-trend’. There are a number of industry trends I’ve discovered through extensive research and my own experience helping small, medium and big brands succeed in the market that can be incorporated into an existing business strategy to help foodpreneurs remain current, engaging and relevant in 2023 (and beyond!).
This week on the podcast I outline four food and drink trend predictions for 2023 to help direct your strategy and business this year, including:
📈 What messaging to incorporate into your sales pitch scripts and marketing.
📈 What priorities to lead with to future-proof your business.
📈 Ideas that will feed both your mind and mouth with inspiration.
📈 How to adopt or adapt these trends into your business strategy, pitch, and messaging.
Links & Resources
- ‘The footprint of food miles – we need to start counting’ case study
- Zoetic Tea
- Harris Farm Markets
- Episode #31, Carving out Your Competitive Advantage Using Food Tech. Easier Than You Think
- Bowery Farming
- Banksia Foundation
- Nestle Health Science
- Holland & Barrett
- Acacia Blends
- Waitlist for Foodpreneurs Formula
- ‘Money For Jam’ Free masterclass
This episode is brought to you by Foodpreneurs Formula®, my business acceleration program for packaged food and drink brand owners ready to scale and my Pricing for Distribution workshop to learn how to engage a distributor to help you sell more products and put more money in your pocket.