Episode 47: The Golden Quarter: Q4 Retail Review So You’re Ready to Win in Q1

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The fourth quarter has become known as the ‘Golden Quarter’ – a time when large uplifts in retail site visitors and revenue can occur due to known sales periods such as Thanksgiving, Black Friday, Cyber Monday, and the Christmas period. Some days are more dependent upon your location than others, although I see them becoming ubiquitous.

In this week’s Foodpreneur with Chelsea Ford podcast episode, the final for 2022, I analyse Q4 to help you review your sales records and help you to prepare to make more sales in Q1. You’ve got to be on top of your plans in order to make sales early in 2023. If you’re not, you’ll be forever in catch up mode throughout the year. 🏃🏻‍♀

In Australia, the stats suggest that retail sales were in overall decline this quarter but food and drink category sales did have a slight increase, partially helped by high food prices and additional flood related spending.

Listen to Episode 47 and walk away knowing:

📅 Which of your Q4 numbers you need to know like the back of your hand to make it big in Q1

📅 What you should have been doing in Q4 to get more buyers to return your messages (good to know for 2023)

📅 My simple review strategy for you to have an incredible plan for success in Q1 (it’s so simple, you’ll love it)

Links & Resources

If you haven’t listened to episode 46 (57 mins), How Storytelling and Persistence Gets Your Product on More Shelves. listen here.

This episode is brought to you by Foodpreneurs Formula®, my business acceleration program for packaged food and drink brand owners ready to scale and my Pricing for Distribution workshop to learn how to engage a distributor to help you sell more products and put more money in your pocket.


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