Unfortunately for many foodpreneurs, having an amazing product is not enough to get stocked or drive sales. There are a number of elements that need to come together to create a successful packaged food and drink business that has longevity.
Two of these elements are:
💪 Your brand story; and
I know so many foodpreneurs with delicious products that SHOULD be stocked on more shelves, but they struggle to tell their brand story and are not sure what to do when buyers don’t respond to them.
That’s why this week on the podcast I chat to triple threat Matthew Jinks, he’s the owner of Random Harvest and as a triple threat – amazing products, a compelling brand story, and unwavering determination – knows exactly what it takes to be successful in the industry.
Listen to episode 46 to discover:
🏪 How to tell your brand story to captivate buyers and get on more shelves!
🏪 Why you may choose not to sell through major retailers.
🏪 What you must do to grow your business when buyers keep ghosting you.
🏪 Tips for getting your product into overseas retailers.
🏪 Top mistakes foodpreneurs make that can stall business growth.
Links & Resources
- Random Harvest
- Goan Cuisine
- David Jones Food & Wine
- Hill Street Grocer
- Peters’ of Kensington
- Harris Farm Markets
- Harrod’s Food Hall
- Alg Seaweed
- Foodland Pasadena
- Australian Made & Owned Food
- Pricing for Distribution workshop
- Waitlist for Foodpreneurs Formula®
If you haven’t listened to episode 45 (24 mins), Your 12 Month Marketing Plan to Boost Sales in 2023. listen here.
This episode is brought to you by Foodpreneurs Formula®, my business acceleration program for packaged food and drink brand owners ready to scale and my Pricing for Distribution workshop to learn how to engage a distributor to help you sell more products and put more money in your pocket.
THIS chat with Harry was just what I needed. I absolutely loved every minute.
Persistence. Passion. Positioning. Patience. I will add my 2 cents. Product!!!
It has reinvigorated me for 2023.