Getting your packaged food and drink product ON the shelf is a huge win for a foodpreneur, but it’s only the beginning. The key to longevity, business growth and profitability (apart from correctly pricing your product) is getting your product into more consumers’ hands (or baskets/trolleys/sustainable grocery bags…) And the key to this?

Marketing 📣📣📣

It might seem simple but it’s something foodpreneurs often overlook, or struggle with. That’s why in this week’s episode of Foodpreneur with Chelsea Ford podcast I give you a 12-month marketing plan for 2023, that once implemented, will help you boost your product sales and put more money in your pocket! In this episode I cover:

📈 Not just what to do, but how to do it – with real life examples.

📈 What you need to consider when doing your marketing planning.

📈 How to increase your brand awareness.

📈 How to increase your revenue.

📈 How to drive repeat purchases.

Listen now and get to work planning your marketing for the new year!

Links & Resources

• Pricing for Distribution workshop
• Waitlist for Foodpreneurs Formula®
• A Simple Checklist to Get Your Product Off Shelves.
• Episode.10: On the Grocery Shelf and Failed. Twice. What to Do. 
• Episode 38: Market research: what do shoppers really think of your brand?
• Episode 11: Pickability. Promotions to get your product put in more baskets.

If you haven’t listened to episode 44 (1 hr 10 mins), Words of Advice from a Speciality Retail Buyer listen here.

This episode is brought to you by Foodpreneurs Formula®, my business acceleration program for packaged food and drink brand owners ready to scale and my Pricing for Distribution workshop to learn how to engage a distributor to help you sell more products and put more money in your pocket.