Getting into the mind of a retail buyer is priceless for foodpreneurs. Knowing how to land a meeting with them, what to (and what NOT to) do, and the information they want to know about your product to improve your chances of getting stocked is what every Foodpreneur wants to know right??
Retail buyers, like most of us, are busy people; get them at the right time and you could see your product on their shelves within a week or two, get them at the wrong time and you could be sitting hitting refresh on your emails for a very long time (yep, you’ve been ghosted).
In this episode of Foodpreneur with Chelsea Ford podcast, I chat with specialty retail buyer Tim Sykes from Melbourne’s AMAZING Gertrude Grocer, about everything you’ve always wanted to know from a retail buyer, including:
🛍️ The best day/time to contact them to improve your chances of success.
🛍️ Their preferred ways of contact – one you may have never thought of!
🛍️ What information to come armed with when you land a meeting.
🛍️ Whether you should drop in unannounced and what to do if you decide to cold call AND
🛍️ Much more.
Links & Resources
- Alive & Wild
- Biscotti Boxx
- Box Brownies
- Oakwood Small Goods
- Gertrude Grocer Instagram
- Gertrude Grocer website
- Pricing for Distribution workshop
- Waitlist for Foodpreneurs Formula®
If you haven’t listened to episode 43 (48 mins), What to Do When a Stockist Says ‘No’, or ‘No for Now’. listen here.
This episode is brought to you by Foodpreneurs Formula®, my business acceleration program for packaged food and drink brand owners ready to scale and my Pricing for Distribution workshop to learn how to engage a distributor to help you sell more products and put more money in your pocket.