Episode 40: Independents vs. The Majors. Where you’ll make your money.

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“Don’t take on a national account [such as] Woolworth’s… just because they came knocking on your door if that doesn’t actually fit in with your strategic plan” said Chris de Bono, co-founder Meru Miso and Umami Pantry brands.

“If you are going into the supermarkets, the reality is from a margin point of view, you are looking at being a higher volume, but lower margin product, that’s just the reality of your price point that you can achieve in Woolworths versus the price point that you can achieve in Harris Farm.”

Chris has a sharp focus on his goals and it’s paying off. His clarity about what he wants to achieve, why, and with whom, means his actions are aligned with his plan, every-step-of-the-way. 

Chris and Meagan, his wife and co-founder, are strategic foodpreneurs and that’s why when Chris says, “you don’t need more doors, you need to be able to sell more in the stores that you’re already in” he’s mastering that strategy with a keen eye on the prize of serious growth in the next few years.

In this week’s episode I chat with Chris about mastering: 

🌾 velocity in retail; 

🌾 repeat purchase in foodservice; and

🌾 scaling with purpose so you actually get to the place that’s good for you and your loved ones.

If you want to know the best place for you to make money with your food and drink product, either selling through ‘The Independents’ or ‘The Majors’, you’ll want to listen to this week’s episode.

Links & Resources

This episode is brought to you by Foodpreneurs Formula®, my business acceleration program for packaged food and drink brand owners ready to scale and my Pricing for Distribution workshop to learn how to engage a distributor to help you sell more products and put more money in your pocket.

If you haven’t listened to episode 39 (18:17 mins), Protecting your foodservice business as you win retail accounts, listen here.


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