Episode 4: How to not negotiate on price

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Do you find yourself being cornered into a lose – win price negotiation with buyers where you’re on the losing side? 

Do you know how to build rapport with a buyer that’s meaningful and grabs their attention quickly? 

Most foodpreneurs agonise over pitching and want the magic words to say that triggers a sale, every time. 

In this episode, I’ll tell you why you’re being cornered on price, and what to say instead, so you create a partnership rather than set up the parent-child dynamic that’s often created by buyers that brand owners fall into.

I am drawing particular attention to this right now as we approach International Women’s Day because women, more than men, backed by research, tend to give away product and negotiate down on price when pushed because of a fear of being disliked. 

Listen for the four questions and answers to help you write a compelling pitch.


If you haven’t listened to episode 3 (27 mins) on understanding the role of a sales agent in helping you sell more products, listen here.

And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.

This episode is sponsored by Inside FMCG. Visit insidefmcg.com.au


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