Episode 39: Protecting your foodservice business as you win retail accounts.

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Did you start your foodpreneur journey in foodservice before landing on retail shelves?

Do you find it easier to approach foodservice accounts and build relationships with those stockists in comparison to retail buyers?

What happened when you started to win retail stockists? Did your foodservice buyer, the same one that gave you your big break, not like it when they saw that your product was now available in the retail store down the road from their cafe?

This is what happened to one of my Foodpreneurs Formula® members.

In this episode I tell you how to stop foodservice accounts from leaving you when you start to get your product into retail. I help you know what to do to scale in foodservice and keep winning in retail.

You’ll learn how to keep all your accounts happy, keep making sales and how to keep putting money in your pocket for every product you sell.

If you have foodservice outlets complaining that they no longer want to buy your product now it’s in retail, especially if it’s in the majors, you’ll want to listen to this week’s episode, this is more of what you’ll learn:

🍪 Pack and product sizes that are right for each sales channel.

🍪 How to price right so you don’t lose business.

🍪 Which distributors to approach that will help you be a success in both the foodservice and retail channels.

Links & Resources

This episode is brought to you by Foodpreneurs Formula®, my business acceleration program for packaged food and drink brand owners ready to scale and my Pricing for Distribution workshop to learn how to engage a distributor to help you sell more product and put more money in your pocket.

If you haven’t listened to episode 38 (51 mins), Market research: what do shoppers really think of your brand, listen here.


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