Episode 38: Market research: what do shoppers really think of your brand?

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Have you had that experience when you think a ‘brand’ is made just for you?

It’s your thing. You couldn’t have created it better yourself.

Getting into the minds of your consumers is what you want for your food and drink product, so they pick it up and put it in their basket.

But how do you do that?

In this week’s episode I speak to Tessa Stuart, English Market Researcher and ‘Shopper Stalker’ who helps food and drink products get maximum attention and sales from shoppers in the super-competitive supermarket aisles.

​​Tessa is the secret weapon behind many retail brands that have had successful product launches or critical pivots.

In our chat, Tessa spills the beans on her methodologies so you can more easily connect your brand with your consumers, and get your product noticed by retail buyers, even when you don’t have a huge marketing budget.

What you’ll learn from this episode is how to make the most from consumer insights you gain, and get your product landing in more consumer baskets, because your:

  • Packaging;
  • Brand voice;
  • Pricing;
  • Formulation; and
  • Pitching.

… is all en pointe.

Links & Resources

This episode is brought to you by Foodpreneurs Formula®, my business acceleration program for packaged food and drink brand owners ready to scale and my roadmap on how to grow a profitable food and drink business, The Foodpreneur Journey™, to help you discover what lies ahead and the mistakes to avoid.

If you haven’t listened to episode 37 (43.07 mins), Creating a memorable brand to get your product off the shelf, listen here.


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