Episode 35: Digitising your wholesale strategy.

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Want to tell your brand story to more buyers but don’t get the opportunity? Thought about digitising your wholesale strategy so you reach more stockists? Since Covid-19, options to digitise your go-to market strategy have become easier to tap into and a less expensive way, than traditional marketing, to scale.

Digital business-to-business platforms, like TradeSquare and Faire Wholesale, are set up for this. 

In this episode, I chat with the digital nomad and Head of Marketplace for TradeSquare, Quentin Williams. TradeSquare brings together local suppliers and retailers online.

Quentin and I give you the steps to digitise your wholesale offer.

Listen to Episode 35 and learn:

  1. What type of food and drink product offers do well on digital platforms; 
  2. Why some products really struggle and what to do about it;
  3. What type of retailers are on the platform; and
  4. What you need to have prepared to hit the ground running.

Many of my Foodpreneurs Formula® members have started on the TradeSquare platform recently and most have got great results quickly, some in the first few days. The platform and the retailers on it are a good fit for their brand story. Vinofoods, the feature image, is one of them.

For further help refining your wholesale offer, join me for ‘Money For Jam’, my FREE masterclass next week and learn my 6-pillar pitching framework to help you stand out from the crowd and land more wholesale accounts.

See the link in the show notes for more details and to save your place.

Links & Resources

If you haven’t listened to episode 34  (20.45 mins), Reviewing Q3 and sales tactics to increase velocity in Q4., listen here.

And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.

This episode is brought to you by “Money For Jam”, my FREE masterclass helping you stand out from the crowd and land more wholesale accounts.


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