I spoke to Food Futurist, Tony Hunter, about how foodpreneurs should use technology to carve out a competitive advantage.
Foodpreneurs often develop products that don’t fly. I asked Tony about his New Product Development (NPD) process, including a product matrix, to help ascertain a products’ viability.
In our chat you’ll hear how to keep up with industry trends, such as product personalisation, where the big food companies have already moved to.
Maintaining a competitive advantage is impossible without knowing what’s trending.
Listen to this episode and discover ways in which you can generate a competitive advantage so you play a bigger game.
LINKS & RESOURCES
- Tony Hunter Food Futurist website
- Tony Hunter LinkedIn
- Masterclass and Scaling Workbook
- Waitlist for Foodpreneurs Formula®
If you haven’t listened to episode 30 (57.12 mins), Selling more products by tapping into Instagram GOLD., listen here.
And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.
This episode is brought to you by Foodpreneurs Formula®, my business acceleration coaching program for packaged food and drink brand owners ready to scale; and my free on-demand masterclass that gives you the framework to help you navigate your scaling journey.
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