Episode 23: Competition: build a FMCG brand, get to $100M & stay committed to your social conscience.

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It’s tough to create a food product. build a brand and ensure you’re profitable. It is. That’s not a scare tactic, it’s truth. And I absolutely make it easier for you. That’s my ‘why’.

I talk to Anthony Harb, a former FMCG buyer and supplier who built a packaged goods business to $100M… and then supply chain issues, due to Covid, brought his business unstuck.

Anthony and I talked about what foodpreneurs need to do to seriously scale to 6, 7 and 8 figures and stay consistent, for the long term.

You’ll learn how to actually compete with the large food corporations so you sell more product, get on more shelves and solve real world problems leaving a legacy for you, your family and your community.

I know your product is nothing like big food corporations products, but you still need to think like them and then some.

Do you know what I’m saying?

Even if you only ever want to be in independent stockists, that’s completely okay so long as you have a great sales strategy, but how will you compete with the big food corporations? They don’t have the innovative ideas, but they do have the resources.

You absolutely can make the most of the demands of consumers today.

​​But how?

Listen to this episode and learn how to play a bigger game.


If you haven’t listened to episode 22  (18:40 mins), Four reasons why you might be struggling to make money right now, listen here.

And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.

This episode is brought to you by Foodpreneurs Formula®, my business acceleration coaching program for packaged food and drink brand owners ready to scale; and my free on-demand masterclass that gives you the framework to help you navigate your scaling journey.


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