In the past 27 months, many consumers have discovered new small-batch food and drink products. Which is great. And many foodpreneurs have found new consumers. Also great. But, despite these new push and pull opportunities, many foodpreneurs have found it hard to make money and tough to stay in business right now.
This episode, the first in Season 3, has been dedicated to providing you with insight into four of the biggest challenges that have impacted many FMCG businesses in that time, those that have had the greatest negative impact on your bottom line:
- Fluctuating ingredient costs;
- Engaging buyers to discuss your wholesale strategy;
- Restrictions to sampling; and
- Relying on distributors to create demand.
My hope for you with this episode is that you learn how to prepare for and overcome these challenges that might be holding you back from landing more accounts; getting product into more consumers’ hands; and putting more money in your pocket for every food and drink product you sell.
LINKS & RESOURCES
And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.
This episode is brought to you by Foodpreneurs Formula®, my business acceleration coaching program for packaged food and drink brand owners ready to scale; and my free on-demand masterclass that gives you the framework to help you navigate your scaling journey.