Episode 15: Scaled to $500k in 24 months and ranged in more than 650 accounts. Here’s how.

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You’ve got to love your product and be the biggest advocate for your brand because it can take a while to make money with any food and drink packaged good.

In my conversation with Ben Whyatt, founder Doggylicious, he told me he wished he would’ve created his product from the get-go knowing an RRP that he should have had because initially he made 0% margin.

When the retailer wants 40%, your distributor wants 30%, how much money is left to put in your pocket for every food and drink product you sell? Listen to Ben talk about his growth to a $500,000 business in just 24 months and being ranged in more than 650 stores and online.

In this episode you’ll learn:

  1. The importance of product innovation and how to glean insights from your network;
  2. How to lead your category by noticing and leveraging long-term trends;
  3. What is meant by ‘pricing backwards’;
  4. How to work with co-manufacturers; and 
  5. How to win new wholesale accounts and get your product into more consumers’ hands.

Ben’s insights and experience were incredible and very helpful for any foodpreneur ready to scale but is not quite sure of the next right step they should take.

And if you want help perfecting your pitch for distributors and retailers, join me for my FREE, “Money For Jam” live masterclass to help land more wholesale accounts; get your product into more consumers’ hands; and put more money in your pocket for every food and drink product you sell.

Save your place for the “Money For Jam” FREE masterclass.


If you haven’t listened to episode 14 (1:10:41 mins), Distributors, what you need to know before you approach one, listen here.

And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.

This episode is brought to you by Foodpreneurs Formula, my business acceleration coaching program for packaged food and drink brand owners ready to scale; and my free live masterclass, Money for Jam to help you craft your sales pitch so you know precisely what to say to a wholesale buyer so you land more accounts and put more money in your pocket for every food and drink product you sell.


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