Episode 14: Distributors, what you need to know before you approach one.

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I talk with Tara Mei in this episode about distributors and what you need to know before you approach one. Tara is the co-founder of the UK’s largest community of food and drink founders, Bread & Jam; and the founder of Mahalo Supplies, a distributor of emerging brands to the specialty independent sector across the UK. 

In this episode you’ll learn:

  1. How to successfully get shared sales data with a distributor – who are often cagey about these things;
  2. What it means to build a triangular partnership with a distributor and a retailer;
  3. What signing exclusivity deals means for your brand; and
  4. How to price for retail when using a distributor and accounting for their margins.

This episode is a game changer, if you’re tired of doing everything yourself, including all the logistics, do not miss listening to this episode!

And if you want help perfecting your pitch for distributors and retailers, join me next week for my FREE, “Money For Jam” live masterclass to help land more wholesale accounts; get your product into more consumers’ hands; and put more money in your pocket for every food and drink product you sell.

Save your place for the “Money For Jam” FREE masterclass.


If you haven’t listened to episode 13 (40 mins), You need sales but you’re a one-woman band, where I coach a Foodpreneurs Formula® member, Shannon, on how to make more sales when it’s hard to do so because she’s doing absolutely everything in her distillery business, listen here.

And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.

This episode is brought to you by Foodpreneurs Formula®, my business acceleration coaching program for packaged food and drink brand owners ready to scale; and my free live masterclass, Money for Jam, that I’ll be hosting the week commencing 16 May to help you craft your sales pitch so you know precisely what to say to a wholesale buyer so you land more accounts and put more money in your pocket for every food and drink product you sell.


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