Episode 11: ‘Pickability’. Promotions that get your product in more baskets.

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So you’re on the shelf. Terrific. Now get your product into more consumers’ hands.

I see the struggle, of foodpreneurs not getting their product into more baskets, often. Normally it’s because it is THE most overlooked marketing strategy, that when not done, causes THE most pain!

Not creating ‘pull-through’ is the fastest way to burn through a lot of cash and get delisted.

Most foodpreneurs are too busy trying to get on a shelf and then realise they don’t have the velocity to stay there. Plan your channel strategy in advance. Do not look at your sales win in a two-dimensional way. If you do it the right way, considering sales, marketing and money from the outset, you’ll ultimately save yourself a lot of time, money and heartbreak.

In this episode I’ll teach you three promotional strategies to help you drive consumer purchase, and how others have implemented them so you learn from their experiences.

LINKS & RESOURCES

If you haven’t listened to episode 10 (44 minutes) On the grocery shelf and failed. Twice. What to do, listen here.

And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.

This episode is brought to you by Foodpreneurs Formula®, my business acceleration coaching program for packaged food and drink brand owners ready to scale; and my free on-demand masterclass that gives you the framework to help you navigate your scaling journey.

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